Every product handcrafted
South Africa’s Lifestyle Hub represents a collection of the most talented artists and designers throughout South Africa who may otherwise lack access to the American market. A unique array of furniture, home décor, and giftware are all handcrafted from hide, beads, clay, or fine linen.
Every product tells a story
Our team canvasses rural and urban centers throughout South Africa, and curates a collection of both established and rising artisans to create a truly inspired offering for buyers and designers. Each product tells a story, and each collection represents the growth of small enterprise and rise of high design from the soil of South Africa. Discover the hands and hearts behind our collections here.
Stop by – we’re open daily
Our showroom is located in the Atlanta AmericasMart. With floors fashioned from South African wood, artist stories lining our walls, and a constantly evolving mix of handcrafted art and furniture, the experience in our showroom is as unique as the products we sell.
We’re open daily and we’d love to have you come by for a visit!
The Dream Behind the Lifestyle Hub
The Republic of South Africa launched the Lifestyle Hub initiative as a way of developing small enterprise across South Africa. The country proudly hosts a wealth of talented artists and designers who often lack access to American buyers. By providing both access and scale through the Lifestyle Hub showroom, South Africa is able to simultaneously showcase some of South Africa’s most intriguing design, while building the capacity of small enterprise to become more sustainable.